During the first decade of stand up paddle boarding as a business, I’ve seen many businesses start and fail while others succeed. As director of the Professional Stand Up Paddle Association and owner of my own paddling business for the past 6 years, I’m available as a Stand Up Paddle Board (and Kayak) Business Consultant to assist with business set-up and how to keep your business fresh or even renew itself after a few years.Topics I can assist with:
– What type of SUP and/or paddling business to start?
– How should I scale? Start small or become a large shop?
– Do I need certification?
– How to purchase gear as a business
– Marketing – Social media, print, referrals, testimonials, reviews, etc..
– How to re-invent your business during a slump, market or personal change?
– What to charge?
– Sponsorships
– Building a community
– How to work overseasQuestions? 
Rob Casey
Salmon Bay Paddle / PSUPA
Seattle, WA USA


Salmon Bay Paddle SUP Tips

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