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SUP Business Consulting

Starting a paddling and outdoor business? Ready to learn how to start successfully with an effective business model, an easy to use marketing plan, smart pricing, great equipment and insight on building community? My sup consulting will guide you to avoid the mistakes that so many business owners make when launching your business.

With over 25 years in small business and over a decade in outdoor recreation, I’m the founder and former director of the Professional Stand Up Paddle Association, founder/owner of Seattle SUP school Salmon Bay Paddle, an author for two outdoor guides by Mountaineers Books and previously was a commercial photographer.

What You’ll Learn and Walk Away With

  • Choosing the best business model and assistance setting it up
  • Developing an easy to use and effective marketing plan that will grow your business, including SEO
  • Building community through educational and competitive events
  • Choosing paddling clothing and equipment, finding reps, storage and safe transport of gear
  • Assistance with developing educational programs, curricula and pricing
  • Hiring and training of staff and developing a staff training manual.
  • How to generate great reviews and replace negative reviews
  • How to stand out and be unique in your market
  • Starting and maintaining a safe rental program
  • Developing international outdoor trips and programs
  • How to design an effective website and help improve your existing site.

Details

Who is a Good Fit for Consulting with Rob?

You’re looking to start a business or are seeking to improve your current business, you’re tired of getting caught in the race to the bottom with your pricing, want to save time and money making money faster and efficiently by having someone who has ‘been there done that’ and has the t-shirt for it. I am the leading authority in this arena..heck I even wrote the book on it – Stand Up Paddling Flat Water to Surf and Rivers.

Rates

Non-PSUPA Members

  • Hourly: $125- 2 hour minimum. Additional hours per session or post session @ $90 (phone and/or email.)
  • Monthly: $1.200. Includes 4 1 hr phone chats and unlimited emails plus follow-up notes/summary.

PSUPA Members

  • Hourly: $99 – 2 hour minimum. Additional hours per session or post session $125 (phone and/or email.)
  • Monthly: $999.Includes 4 1 hr phone chats and unlimited emails plus follow-up notes/summaryInclude.
Add Professional Stand Up Paddle Association Annual Membership: $75. Join a leading international SUP instructor training and certification program.

“Rob Casey has tremendous knowledge in paddling sports and a vast experience in both teaching and running long time standing sustainable businesses. Rob managed to give me crucial advice and pointers for my paddle board school in time of crisis. These have proven to make considerable improvements and contributed to the revival of my operations.”

Isabelle Malique-Park

The Stand Up Paddling School, Singapore

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